tag:blogger.com,1999:blog-7209091428880958270.post7508626962297754523..comments2024-01-31T00:09:10.070-05:00Comments on The Being Brand: Being on the Move IIJudith Ellishttp://www.blogger.com/profile/04593319882150923231noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-7209091428880958270.post-65414517312516575402008-08-23T20:08:00.000-04:002008-08-23T20:08:00.000-04:00I agree -a-c-. When a measure of success has alre...I agree -a-c-. When a measure of success has already been attained this is indeed "the most dangerous and sneakiest temptations." After all, we have arrived -- so we think. The pinnacle, as we know, is not the place of arrival, but the ongoing journey. <BR/><BR/>McDonalds understood this well when their brand began to lose longstanding market share. They got comfortable and had to get back on their game, even returing to the basics of clean bathrooms and hot and fast service. They also put new products on the market that the customer wanted i.e., various fresh salads and speciality coffees.Judith Ellishttps://www.blogger.com/profile/04593319882150923231noreply@blogger.comtag:blogger.com,1999:blog-7209091428880958270.post-45456941904079566362008-08-23T13:49:00.000-04:002008-08-23T13:49:00.000-04:00oh Judith! this is indeed one the most dangerous a...oh Judith! this is indeed one the most dangerous and sneakiest temptation.- A - C -https://www.blogger.com/profile/04450741254982411491noreply@blogger.com