We often think that complicated texts or processes impress. But it is always the simple line text or process that draws, for it is our heart that recognizes such, not our head, even then our head is what had brought about the creation or innovation. This is true for everything that we do.
Whether in business or art, the simpler the better. But simple is not simplistic; the latter does not draw or uplift. It is staid and uninspiring. But simple is embraceable for its power of beauty and recognition. It is awesome; it is awe-inspiring.
Ah, we know it when we hear it; we know it when we see it, for it is the core of who we are at are essence. We recognize it in the lines of e.e. cummings, Pushkin, or Dostoevsky. We appreciated it in the design of the iPod or iPhone. It is what we yearn for; it is the the beauty within even when crowded about or covered upon.
Showing posts with label Apple. Show all posts
Showing posts with label Apple. Show all posts
Friday, February 6, 2009
Wednesday, February 4, 2009
Being for a Design CEO
Every morning in my inbox I get a business quote:
"[W]hy not have a cDo? Chief Design Officer? The best reason to do so is that it Vaults the Notion to a Higher Level! Points out that it's of Paramount Importance."
--Tom Peters
In thinking of the power of design, I thought of something I noticed during the Olympics in China over the summer. We are first attracted by a product's design and then the necessity of smart efficient technology follow. But we recognize the product by its design first and we need not see a logo to identify it.
When athletes of every nationality during the Olympics were "relaxing" during down times, they wore little white earplugs attached to white wire that undoubtedly led to little sleek beautiful white devices unlike the usual black electronic ones. Could these be iPods? Did I see that apple? It didn't matter; I thought Apple.
This was unlike the headphones that the coaches wore during Super Bowl XLIII. Although the headphones prominently displayed the Motorola logo on the mic protruding from the ear, it was not attractive. The headphones were not particularly sleek or cool, but one could not help but notice the brand.
For me, the obvious did not have an incredible impact, though the Motorola logo was very much prominently placed. It almost had the reverse affect on me. I began to look at the mic negatively, though it was a basic black headset. But we don't just want basic. We want fine. There was nothing particularly cool about the headsets in color or design.
Design rules!
"[W]hy not have a cDo? Chief Design Officer? The best reason to do so is that it Vaults the Notion to a Higher Level! Points out that it's of Paramount Importance."
--Tom Peters
In thinking of the power of design, I thought of something I noticed during the Olympics in China over the summer. We are first attracted by a product's design and then the necessity of smart efficient technology follow. But we recognize the product by its design first and we need not see a logo to identify it.
When athletes of every nationality during the Olympics were "relaxing" during down times, they wore little white earplugs attached to white wire that undoubtedly led to little sleek beautiful white devices unlike the usual black electronic ones. Could these be iPods? Did I see that apple? It didn't matter; I thought Apple.
This was unlike the headphones that the coaches wore during Super Bowl XLIII. Although the headphones prominently displayed the Motorola logo on the mic protruding from the ear, it was not attractive. The headphones were not particularly sleek or cool, but one could not help but notice the brand.
For me, the obvious did not have an incredible impact, though the Motorola logo was very much prominently placed. It almost had the reverse affect on me. I began to look at the mic negatively, though it was a basic black headset. But we don't just want basic. We want fine. There was nothing particularly cool about the headsets in color or design.
Design rules!
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