Tom Peters writes this about design: "Design is the No.1 determinant of whether a product-service-experience stands out--or does not."
Performance also determines what stands out and what doesn't.
Think:
Madonna
Alvin Ailey
Jamie Dimon
Michael Jordon
K.D. Rowlings
Tom Peters
Cirque de Soleil
Martha Graham
Tiger Woods
Performance requires people who know how to execute under pressure and within deadlines; they know how to seize the moment.
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